Google's Plans for ITV - here we go...
A job ad on Google's Web site that seeks a product manager for "GoogleTV" may provide some clues on the search engine giant's plans to enter the interactive TV space: "In this role," the ad reads, "you will provide leadership on product vision and execution of projects that enable using Google's search and advertising technologies to enhance users' television viewing experience.
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This is a leadership role that combines entrepreneurship, strategy formulation, product development, project management and communication to internal and external audiences. You will identify key market trends that are shaping user behavior when watching television. These include but are not limited to the intersection of Internet and television technologies,
Video-On-Demand, Personal Video Recorders and emergence of next-generation set-top-boxes with IP connectivity. You will then identify areas where use of Google's search and advertising technology can enhance this user experience and define appropriate products to deliver these user benefits. You will work with UI designers and software engineers to conceptualize and develop these features. You will also manage a cross-functional team of engineering, marketing, sales, legal, finance and support functions to launch these products successfully in the marketplace. You will be responsible for driving this team to successfully accomplish product and business milestones. You will act as the internal and external spokesperson for these products and be responsible for its overall success. As part of this role, you may also be required to interact with strategic partners in the telecom and cable
segments across the world. As part of these interactions you will be required to present product and business strategy to senior executives at
these companies and work with them to deploy these products in their network."
Qualifications required of candidates for the position include "experience developing/launching products in one or more of the following areas: interactive TV, set-top boxes, personal video recorders, video-on-demand, IPTV or cable TV technologies," as well as "experience developing and/or marketing Internet products and technologies."
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